Migrate from Mailchimp

Switching from Mailchimp to BetterMail is straightforward. Follow these steps to bring your contacts, templates, and campaigns across.

1. Export your contacts from Mailchimp

• In Mailchimp, go to Audience > All contacts.
• Use the Export Audience option to download your contacts as a CSV file.
• If you use multiple audiences, repeat this step for each one.

2. Import contacts into BetterMail

• In BetterMail, go to Contacts > Import.
• Upload the CSV file(s) you exported from Mailchimp.
• Map your fields (e.g., Email, First Name, Last Name, Tags).
• Assign the contacts to appropriate Lists to preserve permissions.

3. Rebuild templates

• Download your Mailchimp email templates if you want to reuse them.
• Use BetterMail’s Drag-and-Drop Editor or BML to recreate and optimize them.
• This is a good opportunity to update branding and design.

4. Set up campaigns

• Create Marketing Campaigns in BetterMail to match your Mailchimp sends.
• For Transactional Campaigns, configure triggers and connect them to your application via the API.

5. Review compliance settings

• Confirm that unsubscribe preferences, opt-ins, and suppression lists migrated correctly.
• BetterMail enforces permission-based sending to keep you compliant with anti-spam laws.

6. Test before sending live

• Send test campaigns to yourself or your team.
• Verify rendering, personalization, and links.