Templates are a fundamental part of your marketing strategy – these represent your company’s branding through colour, graphical elements, type layout etc. The idea is that you have a few master templates set up in your account, so when you go to create a new campaign, you simply select a pre-defined template and build your campaign using the available elements that are saved into each template. This ensures a consistent look and feel each time you send an email.

While BetterMail has some built-in templates available for use “off-the-shelf”, larger companies often have particular requirements. If a high-level of sophistication or branding is required for your templates, we recommend that you commission an agency to create the design PSD and BetterMail builds the HTML template for you. This will ensure a high quality result that is responsive to mobile and tablet devices as well as working across the many email clients your customers use.