Group's allow you to send to a subsection of an existing list you have.

They are defined by you choosing to upload data to it or a subscriber choosing to opt-in via a web form.

Choosing to use a group (rather than simply creating another list) provides the following benefits:

  • If the list you're sending from is correctly managed you'll avoid sending to people that have unsubscribed in the past - BetterMail automatically removes them from the send.

  • You'll be able to build both the list and the group each time you upload new subscribers. From there to can start to measure growth and other important metrics like engagement.

  • You won't end up with multiple lists fully up your account making things confusing.